Need a laugh?
I recommend following Jetstar on Facebook. It has the wackiest newsfeed … I love it!
I’m not alone, B&T named Jetstar as one of the top five best performers on social media in 2022.
“These posts – simple text posts and a humorous Messenger exchange – are a great example of how high-performing content doesn’t necessarily need to be high-production value, it just needs to find a way to break through the noise and resonate,” B&T explained.
“Jetstar showed us that one way to break through the noise is to strip away sleek design and focus on curating an authentic, casual voice that makes people laugh.”
Here are some of my recent favourites …
Actually, they really need a sense of humour because there are A LOT of angry commenters on the Jetstar Facebook page, ranting about how pissed they are that their flights were delayed or cancelled.
So while I am impressed and wish I had their cleverness, I wouldn’t want their job.
I will happily stick to keeping it very straight with the LinkedIn posting I do for my job.
Ironically our intern recently suggested I try using a few emojis in my posts and I recoiled in horror.
I am not an emoji person, particularly on LinkedIn. It just doesn’t seem businesslike. But maybe I’m being too conservative. What do you reckon?
Song of the day: Cyndi Lauper “Girls just wanna have fun”
I’ve heard that the Instagram algorithm rewards posters who use emojis, I’m not sure about Linked In though. I think emojis are fine in some professional contexts, certainly not all.
Agree about Insta and emojis. Still on the fence about LinkedIn