Ready to pop

Going to a free Champagne-filled lunch at Aria Restaurant isn't something that would normally make me gasp "oh no!", but I totally freaked out when I was sent a reminder yesterday that I was expected at one in a few hours time. I had COMPLETELY forgotten about that particular RSVP. I don’t usually agreed to... Continue Reading →

Too much experience

"Experiential" is the hot word in booze right now. It's not enough to let Milennials taste a liquor brand, they need to be immersed in its “story”. There’s even a whole category for it at the upcoming Golden Target Awards - the public relations industry’s longest running awards night: Experiential Campaign of the Year. Two... Continue Reading →

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