I thought I should give you a few details on my latest contracting gig. I’m back in magazines, doing some digital work for Prevention.
Prevention is a health title that targets women over 40. I’ve previously been a bit whatever when it comes to health stuff, but I’ve found myself really enjoying the genre. And it’s given me an email unexpected chance to dip my toe back in the water of celebrity.
In fact, the celebrity stuff has been going OFF. Nothing gossipy, just good, old-fashioned pervy and relatable. Some of my recent biggies were Rebecca Gibney talking about her bingo arms; Bindi Irwin recreating her mum’s bump photo; Demi Moore, Christy Turlington, Kate Moss and Naomi Campbell turning heads on the catwalk at Paris Fashion Week; and Angelina Jolie revealing why she’s happy to be getting old.
I also get oddly excited by stories like 6 delicious ways to use an underripe avocado, The NSW island paradise that celebrities love and Kevin Bacon giving his wife a quarantine bikini wax … OK, the last one was a tactical error that gave me flashbacks to when I got the pre-press guys to make a wombat smile for cover of Woman’s Day, but I think I’ve finally learned my lesson about sensationalism.
So I basically just sit there each day and channel what’s bothering me or hurts this week.
There aren’t many of us in digital who are over 50, which I think finally puts me at a bit of an advantage when it comes to channelling the mature online reader. My mate Rebecca from back in my Cosmo days is doing the same over at Better Homes & Gardens and absolutely smashing it out of the park.
Actually, the company that produces Prevention, Next Media, is refreshingly unbiased when it comes to age. There are heaps of women and men at least a decade older than me working there. I’m constantly jazzed by the diverse office demographic.
Song of the day: John Lennon “Just like starting over”