Plastered on a tram


My god it’s exhausting holding down a paying job and blogging three times a day. Every night, I type frantically while Husband reads Deltora Quest to the Sprogs, then I rise at 5.30am to continue tippety-tapping. As for coming up with ideas for blogs … no bloody time for that.

So I’ve decided to tell you about when I was plastered on a tram.

You’re probably hoping for a drunken anecdote like the one where I did a wee behind a tree after a school mums’ dinner, but no, this is about the time my photo was plastered on the side of a tram.

It happened 10 years ago this month. I was even interviewed by  B&T about it. Or maybe they just regurgitated the press release. Ah, my 15 minutes of fame.

This is what B&T had to say: “Woman’s Day has developed a strategic campaign designed to boost its presence in Melbourne which involves redecorating a tram every week with the cover of the latest issue of the weekly magazine.

“Of the title’s circulation of 540,018, metropolitan Melbourne contributes 16.3%.

“The Melbourne market is hugely important to circulation and readership,” ACP group marketing manager Kate Grant said.

“We conducted an econometrics study with George Patterson Bates and developed findings about the brand and the product.

“What we discovered is that Melbourne didn’t have the same loyalty and brand perception [as Sydney], so we have been doing more visual activity.”

The “visual activity” was putting me on the side of a tram. I know, I don’t quite understand the logic either.

I then said something dull and marketing speaky in the article: “This campaign is an investment in the Melbourne market for the brand, utilising an intrinsic part of the community and lifestyle.”

Yawn.

I should have added: “Oh my gawd, I’m on the side of a tram! Take that, Carrie Bradshaw!”

Much more entertaining.

The tram photo was up on my computer screen last night and Sprog 2 almost wet herself with excitement. Her exactish words were: “That looks like you.”

“It IS me,” I replied.

“You were on a tram? Really? On the side of a real tram? But you’re not famous!”

Then she proceeded to shout excitedly to her sister to come and look at not-famous mummy on the side of a tram.

It was very entertaining.

Where’s the weirdest place you’ve seen a picture of yourself?

4 thoughts on “Plastered on a tram

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  1. Fortunately, the only photo of me doing the rounds is the very tasteful black and white one for the blog. A friend of mine’s husband had his image plastered all over a number of Sydney buses. As he is Chaser boy that was one of the least embarrassing / stressful things she’s had to deal with.
    PS: That’s the closest connection I have with fame and the only name I can credibly drop.

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