A woman was standing at the school gates yesterday. She seemed vaguely familiar. Our eyes locked. We smiled tentatively. She said: “Do I know you from somewhere?” I replied: “Yes! Weight Watchers!” (She looked like someone who worked at Weight Watchers when it was an advertising client of my magazine.) The woman kind of froze, then said: “No, no, that wasn’t it.” It was only as I walked away that I realised: “OH MY GOD, SHE THOUGHT I THOUGHT WE WENT TO WEIGHT WATCHERS TOGETHER!!!!” Nice one. On so many levels.